The Revival of Korça Bazaar event, organized by the Italian-Albanian Debt for Development Swap Program (IADSA) and the Municipality of Korça, invited the Center for Culinary Education (QEK) to collaborate in a special culinary dinner. This event, attended by over 50 guests of both Albanian and Italian nationalities, was a celebration of cultural and culinary exchange.
Marketing should be at the table, but not be the meal
Under the meticulous care of Chef Armand Kikino (representing Mordi la Puglia), Chef Sokol Prenga, and Chef Naim Bashmili, the dinner featured a unique menu that blended Italian and Albanian dishes. This fusion of flavors highlighted the rich culinary traditions of both countries, fostering a deeper appreciation for their shared heritage.
The investor approach to marketing
The event was a testament to the power of food in bringing people together, creating connections, and celebrating cultural diversity. It also showcased the culinary excellence of QEK and its commitment to promoting traditional and innovative cuisine.
“Cooking is like love: It should be entered into with abandon or not at all. “
How to get started: A call to action for CMOs
Despite the ongoing economic volatility, the current year presents a pivotal opportunity for marketers to unlock substantial value for their companies, leveraging efficiency gains to drive growth and establish a clear agenda for the future.
In times of uncertainty, it may be tempting for companies to retract and adopt a conservative approach. However, we firmly believe that organizations that choose to double down on growth initiatives will not only recover more swiftly but also emerge from these challenges in a position of strength. These turbulent times serve as a defining moment for Chief Marketing Officers (CMOs) and marketing leaders to direct their focus intensely.
